Lessons in Church Marketing from College Football

I was thinking about how I could easily explain that marketing can help or hurt a church or ministry. What I ended up with was a list of how the marketing of college football works. Hopefully through this you will see how great marketing will help your church in a productive way.

Great college football marketing means:

1. You are willing to pay $30 for a t-shirt that really cost < $5 to make and you'll love it! (lesson: make sure your members gets way more value from your church than the money they give in tithes and offerings)
2. You are willing to arrive hours before the game starts, socialize with others, and stay late (lesson: Sunday service doesn’t start when the music starts. Give them a reason to come early and stay late, rather than come late and leave early)
3. Win or lose, everyone is glad that they came and excited for the next game (lesson: encourage your members, let them experience success more than failure in all that they do, and help them to face their next challenge when they do fail)