Advance 2008: Kevin Carroll, Dan Cathy, and Patrick Lencioni

Kevin Carroll

• used comic books to inspire his business book - color, visuals
• publishers wanted to dumb it down, so he self-published it
• picked up by sports company
• 7 simple truths for success
• 1. commit to it - check it daily
• 2. find encouragers - build relationships with a genuine interest in you
• 3. work out your creative muscle - we are wired to play, some ignore it
• 4. prepare to shine - Ali - won or lost the fight before getting in the ring
• 5. never accept boundaries - alter the course when necessary
• 6. expect the unexpected and embrace it - you will stay true to your commitment
• 7. maximize the day - 86,400 seconds to make a difference
• “play is serious business and play is serious to business”

Dan Cathy

• first mile is the transaction (selling a great chicken sandwich)
• this is the expected step - lots of competition
• second mile is the relationship - less competition
• second mile example: they offer mouthwash in restrooms (usually found in higher priced restaurants)
• second mile example: first 100 customers get 52 meals free - causes line night before
• second mile example: he camps out with them, gives a tour of the store, leads a midnight devo
• Chick-Fil-A DNA - walk with the customer using a servant’s spirit

Patrick Lencioni

• people need to be reminded more than instructed
• 3 signs of a miserable job
• sign #1 - anonymity
• people assigned the title of monkey or whipping boy (think: easily replaceable cog in the machine)
• people need to be recognized as a person or they won’t be happy
• sign #2 - irrelevance
• everyone must know their purpose for what they do - remind them often
• sign #3 - immeasurement - we need to know if we are succeeding at what we do (scorecard)
• this one can be difficult - not all jobs are easily measured
• we must measure what the person can control, not what is out of their control